THE ATLAS STORY
It all started with a pilot pearling venture in Kupang in 1993. In 1998, a small team of passionate pioneers decided to literally load the farm on a boat and relocate infrastructure and oysters to a bigger site in the pristine waters of Raja Ampat, West Papua. The company completed its first sizeable harvest of 50,000 pearls in 2000 and went on to open 5 more sites.
25 years later, the company employs over 900 employees, spread through the Indonesian archipelago from East Java to West Papua and aims at harvesting over 500,000 pearls in 2019. The company took off thanks to hatchery technology in the early nineties and went on to almost double its production every 5 years since then. The original intent was to apply modern pearling techniques at commercial scale, with the double objective to remain competitive globally whilst being relevant to its market and fulfil underlying demand for white South Sea Pearls.
Passionate people from all corner of the world partnered to learn the ropes of the business together with the same objective - producing the best South Sea Pearls. Cultural intelligence has been at the forefront of the growth of Atlas. Aligning a labour-intensive 4-year production cycle is no easy task and there is no recipe to keep a 25 years long love story going between Australia and Indonesia.